Buckley, Homer

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Homer Buckley Soundex Code B240

Homer Buckley Direct Mail Advertising

Often introduced as the "Father of Direct Mail," Homer Buckley (A.K.A. Homer J. Buckley) was the inspiration and guide for many in the medium of advertising. In 1905 he and his partner Merritt Dement established Buckley-Dement and Company, 358 South Dearborn, Chicago, Illinois, the first firm to describe its business as direct mail advertising. And, they obtained the 1st and 2nd Chicago Postal Permits.

In 1915 Homer Buckley organized the first direct mail department of the Associated Advertising Clubs of the World, out of which grew the Direct Mail Advertising Association founded by Buckley in 1917. In 1921 he founded the National Council of Business Mail Users.

Between 1916 and 1928 Homer Buckley delivered over 1,000 talks before various assemblies, almost all of them on direct mail advertising. He was an annual staff lecturer on direct mail for years at universities including University of Wisconsin, University of Illinois, Notre Dame, and Northwestern University. He wrote five books on direct mail usages and procedures and numerous articles for the business and general press.

His contributions extended far beyond direct mail. He was incorporator of the Chicago Better Business Bureau, a founder of the Executive Club of Chicago, charter member of the Chicago Chapter of the National Council of Christians and Jews and a leader in many other civic and humanitarian causes.

Some Books Authored by Homer Buckley

The Science of Marketing by Mail (Amazon URL http://www.amazon.com/Science-Marketing-Mail-Homer-Buckley/dp/1494090465)

Reprinted: October 27, 2013

Specifications based on 2013 reprint:

Paperback: 342 pages

Publisher: Literary Licensing, LLC

Language: English

ISBN-10: 1494090465

ISBN-13: 978-1494090463

Product Dimensions: 0.7 x 8.4 x 10.8 inches

Shipping Weight: 1.8 pounds

Direct Advertising and House Publications (Amazon URL http://www.amazon.com/Direct-Advertising-Publications-Ramsay-Buckley/dp/B004434ADM/ref=sr_1_3?s=books&ie=UTF8&qid=1392317390&sr=1-3)

By: Homer J. & Ramsay and Robert E. Buckley

Published: Hardcover – January 1, 1937